The Top 10 Stories in Adverting You May Miss on 09/07

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From Google new logo, Coke’s Sugar Issue, to Youtube and Lululemon, these stories are giving you some insights that they did things differently. Advertising-google

Here are top stories.

1. Google’s new logo rollout went more smoothly than Yahoo’s. Google made the change at the right “life stage” for its brand, and the execution felt organic.

2. We found out what’s going on with Truffle Pig, the ad agency Snapchat, WPP, and The Daily Mail launched at Cannes. Truffle Pig’s sell to advertisers is that the three companies have the data to tell them when, where and how to target audiences.

3. A study claiming that ad blocking will cost publishers $21.8 billion (£14.4 billion) dollars this year is apparently incorrect. BuzzFeed reports that it “contains a fundamental methodology error that undermines its conclusions.”

4. J.Crew creative director Jenna Lyons revealed the advice that changed her career. The best piece of advice she ever received was to stop worrying about what everyone around her was doing and just do her own thing.

5. Jessica Alba’s startup, The Honest Co., is facing a lawsuit accusing five of the products from its Honest line of being “deceptively and misleadingly labeled.” The plaintiff says Honest’s products are marketed as “natural” but in fact contain “unnatural ingredients.”

6. After a five-year hiatus, Google is trying to bring its services back to China. It pulled out of the country in 2010.

7. Phone carriers have been asked to block ads from consumers’ data charges. Israeli ad-blocking company Shine used a full-page ad in Monday’s Financial Times to make the plea, AdAge reports.

8. Coke doesn’t think it has a sugar problem. The soft drink giant launched a tactical ad push in the UK last week to highlight its range of low calorie and sugar free drinks just hours after Jamie Oliver released a documentary on his “absolute war” against sugar on Channel 4.

9. Here is the long, strange history of Lululemon, North America’s weirdest clothing brand. The company took its name because the founder believed Japanese people wouldn’t be able to pronounce it.

10. YouTube is going to let advertisers independently verify what proportion of their adverts actually get seen by viewers. The Financial Times reports that the move comes in response to concerns about ad visibility.

Check Business Insider for the full stories.

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